When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you …
How to Increase Your Click Rate in Email Marketing Read More »
Spam. It’s one of the most dreaded words in the email marketing industry. We’ve talked a lot about testing your email’s design, but it’s also important to run spam tests to check your email’s deliverability potential. In other words: Will your email make it into your subscribers’ inboxes? Or, will spam filters flag your message …
How Email Spam Tests Work and What You Can Do to Pass Them Read More »
In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure …
5 Ways to Boost Your Brand’s Email Deliverability Read More »
Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have …
Two Types of Email Optimization Testing that Improve Performance Read More »
While you probably spend plenty of time writing, designing, coding, and analyzing the performance of your own newsletters, there’s something to be said about carefully curating a personal inbox experience. So, what marketing newsletters are you reading? If you need some suggestions, we’ve got them. This list includes marketing newsletters that are written for email …
25 of the Best Marketing Newsletters for Email Geeks Read More »
Chances are, if you’re reading this blog you know the challenges email developers face with finding adaptable email layouts. It therefore comes as no surprise that email developers are constantly trying to innovate on and perfect the layouts of their emails. In this blog, I’ll be looking at two innovative email layout techniques, their advantages …
Add These Two Innovative Email Layout Techniques to Your Toolbox Read More »
Paragraphs may seem like one of the simplest HTML tags, but you’d be surprised how much trouble some clients can give you with them. The main culprits here are Outlook.com and Yahoo! Mail. Outlook.com enforces 131% line height and a margin of 1.35em under each paragraph. Yahoo! Mail, on the other hand, adds no margin …
When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is …
Drag-and-Drop Email Builders vs DIY Development: Pros and Cons Read More »
It may be true that so-called spaghetti code works, but it’s just not sustainable in the long run. Properly formatting email code will help make your development process a lot smoother. Solid code that’s easy for you and others to understand and edit is an important part of email development. When developing email code, there’re …
How to Adjust HTML Image Padding and Spacing in Emails As an email marketer, there are few things more frustrating than pouring time and effort into crafting the perfect email campaign, only to find that the layout falls short of expectations. You eagerly preview your meticulously designed email, and to your dismay, you discover two …
How to Adjust HTML Image Padding and Spacing in Emails Read More »
