Another potential benefit of a strong DMARC policy is eligibility for having a certified logo show up on your marketing and transactional emails. This is made possible through a specification known as Brand Indicators for Message Idenfitication (BIMI). BIMI adds more branding to the inbox experience and there’s evidence it could help increase engagement metrics …
Is Your DMARC Policy Strong Enough to Provide Protection? Read More »
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over …
Email Blocklists: What They Are and How to Avoid Them Read More »
Does your email list spark joy? Would Marie Condo approve of how you’ve been managing your contacts? Or, is it kind of a cluttered mess? After a while, your email list loses that “new car smell.” That’s why it’s important to freshen things up with email list hygiene (aka email list scrubbing). Maintaining a clean …
Clean Email Lists: How to Maintain Deliverability with Verifications Read More »
