Email Deliverability
Spam. It’s one of the most dreaded words in the email marketing industry. We’ve talked a lot about testing your email’s design, but it’s also important to run spam tests to check your email’s deliverability potential. In other words: Will your email make it into your subscribers’ inboxes? Or, will spam filters flag your message …
How Email Spam Tests Work and What You Can Do to Pass Them Read More »
In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure …
5 Ways to Boost Your Brand’s Email Deliverability Read More »
Another potential benefit of a strong DMARC policy is eligibility for having a certified logo show up on your marketing and transactional emails. This is made possible through a specification known as Brand Indicators for Message Idenfitication (BIMI). BIMI adds more branding to the inbox experience and there’s evidence it could help increase engagement metrics …
Is Your DMARC Policy Strong Enough to Provide Protection? Read More »
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over …
Email Blocklists: What They Are and How to Avoid Them Read More »
