Email Marketing

When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you …

How to Increase Your Click Rate in Email Marketing Read More »

Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have …

Two Types of Email Optimization Testing that Improve Performance Read More »